MAKING
A MASCOT
How hard can it be to launch a mascot? After over 300 revisions, the answer was clear: very. Our challenge was not only on the illustrators and animators to breathe life into a static logo, but also on the content team to develop a consistent personality and set of behaviours for Pau-Pau, foodpanda's cheeky, mischievous, fluffy, fiery ambassador. Our little guy has now launched in 12 markets with dramatic increases in the brand's top of mind awareness.
CLIENT
foodpanda
WHEN
Dec 2021
WHO
Oliver Irvine,
head of content
Reinald Chee,
head of creative
Flavien Rouse,
head of production
BRAND
REFRESH 2021
In 2020, we worked on a full brand refresh of all foodpanda touchpoints in 12 countries. The process wasn’t easy. Value proposition: changed to incorporate multiple vertices. Tone of voice: adapted to embrace a wider customer base while still containing wit and locally relevant humour. The colour palette: expanded for broader communication but under strict usage ratios. The photography: sharpened for greater definition, clarity and simplicity. The result: 111 pages of tightly defined guidelines to guarantee foodpanda’s consistency around the region.
CLIENT
foodpanda
WHEN
Dec 2020
WHO
Oliver Irvine,
head of content
Reinald Chee,
head of creative
Flavien Rouse,
head of production
+Branding
TAP INTO
EVERY DAY
The challenge: position foodpanda's service as an everyday lifestyle choice for consumers around the region with a campaign that targets multiple usage occasions and audiences while pushing food delivery, online groceries and food pick-up. 'Tap into Every Day' was seen by an audience of over 10 million in 11 APAC countries, including TVC, billboard and full digital assets.
CLIENT
foodpanda
WHEN
Jan 2021
WHO
Oliver Irvine,
head of content
Reinald Chee,
head of creative
Flavien Rouse,
head of production
